F: Findable
Do we appear when relevant buyers ask?
FOUNDRONICS ACADEMY
Learn marketing and partner marketing, free and in the open.
We run marketing agents for partner-led technology companies. We think the people who work with them should understand the work. So we publish how each of the twelve agents works, what a good CMO or channel head would do for that letter, and a self-assessment you can take for your own company.
Everything here is free. There is no sign-in and no form, and nothing you answer is stored.
- FFindable
- OOpinions
- UUnderdog Moves
- NNods
- DDistinctions
- DDigital demand
- RReferrals and resellers
- OOwned content
- NNetworks and alliances
- IInfluence
- CCommunity
- SSales enablement
Free. No sign-in. Nothing you answer is stored.
Treat 'how AI describes us' as a brand and positioning check: if the answer a buyer gets does n…
Statements are from the FOUND-F self-assessment. Nothing is pre-filled and nothing is stored.
How a learning path works
- Read the letter page: what the agent checks, drafts, maps or records, and where a person approves.
- Read the leader lens and the CMO lens, and where the letter has one, the partner marketing lens, with the sources behind each principle.
- Take the self-assessment for your own company. Nothing is sent or stored.
- Pick one or two gaps. Move to the next letter.
BE THE ANSWER WHEN THEY LOOK
FOUND learning paths
For a CMO or marketer. Five letters, five paths.
O: Opinions
Do credible users and communities back us?
U: Underdog Moves
Have we made anything distinctive enough to be cited?
N: Nods
Do trusted authorities recognise us?
D: Distinctions
Is there verified proof we are different?
MAKE THE MARKET AND YOUR PARTNERS SELL YOU
DRONICS learning paths
For a CMO, channel head or partner manager. Seven motions, seven paths.
D: Digital demand
Be there, with a plain answer, when a buyer who is already looking searches.
R: Referrals and resellers
Give partners a pitch they can repeat and a reason worth the effort.
O: Owned content
Publish what a buyer can use and check, in your own name, on your own site.
N: Networks and alliances
Be easy to find and easy to recommend inside the ecosystems your buyers already use.
I: Influence
Help the people buyers already trust to explain you accurately, before a shortlist exists.
C: Community
Build a place where practitioners learn from each other, and stay with it for years.
S: Sales enablement
Give every seller the few assets that make the first three calls easier.
What is real, and what is planned
- The twelve paths and twelve self-assessments are published today. Live
- A certificate is not offered. The outline is on one page, labelled as a roadmap. Not built yetOnly an outline exists. No certification is offered, no one has been certified, and it is not accredited by anyone.
See also the directory of marketing agents, how Foundronics uses its own agents and the twelve letters.
Learn the letters, then score your own company.
Everything in the Academy is free to read. The FOUND Score is free too, with no login.