What does Foundronics do?
Foundronics runs the marketing and partner engine for partner-led technology companies. FOUND makes you the answer when buyers and AI look. DRONICS runs seven marketing motions, from digital demand to sales enablement, so your market and your partners sell you.
What does it cost?
Free. The FOUND Score, the Academy and the peer pages are open to the community, with no login and no email.
Who does the work?
Twelve agents do the repeatable work. A Strategist agent plans it and checks each draft, and you approve anything published or sent. A named human strategist is planned, not yet in place. No external action is taken without approval.
Do I need an account to read the pages?
No. Every page is public and nothing needs a sign-in.
Can I learn this without buying anything?
Yes. The Foundronics Academy has a free learning path and a free self-assessment for each of the twelve letters. No sign-in is needed. A certificate is not offered; the outline is on the Foundronics Certified page, labelled as a roadmap.
How will marketing change with AI and agents?
Buyers now ask AI assistants, so the aim moves from ranking a page to being named, and described correctly, in the answer. Marketers work with agents that check, draft, map and record. A person still decides what is claimed and what goes out. We set out ten shifts, with sources, on the future of marketing page in the Academy. It is free and needs no sign-in.
Is the cybersecurity example about a real company?
No. It is hypothetical. It is not the work or the claims of any company, and every number in it is marked as a claim to be sourced.
What do the letters of DRONICS stand for?
Seven marketing motions: D for Digital demand, R for Referrals and resellers, O for Owned content, N for Networks and alliances, I for Influence, C for Community, S for Sales enablement. Distributors and system integrators are partner types, handled inside Referrals and resellers, Networks and alliances and Sales enablement.
Can you promise a ranking?
No. We measure and report. Nobody can control the output of a model they do not own.