Sales people have MEDDPICC. Tech marketers now have FOUND.
How do you grow as a marketer in the AI era? You need a formula.
FOUND shows where you and your brand stand today, with buyers and with AI. DRONICS gives you the seven moves to grow. Buy a better version of yourself, and it’s free.
FOUND where you stand
FOUND Score
DRONICS the seven moves
- Digital demand
- Referrals and resellers
- Owned content
- Networks and alliances
- Influence
- Community
- Sales enablement
The score shown is example data for a made-up company. Yours comes from real checks on your own site.
FOUND · where you stand
Five questions. One score you can take to your CEO.
Each letter asks one thing a buyer, or an AI, checks before naming you.
- FindableDo we appear when relevant buyers ask?
- OpinionsDo credible users and communities back us?
- Underdog MovesHave we made anything distinctive enough to be cited?
- NodsDo trusted authorities recognise us?
- DistinctionsIs there verified proof we are different?
See it work
When AI answers, does it say your name?
We put one buyer question to two AI engines, with live search on. This is who they named.
A buyer asksWhat are the best AI search visibility monitoring tools?
Named in the answer
- Otterly.AI
- Profound
- Peec AI
- ZipTie.dev
- Semrush
- Ahrefs
- +5 more
- Vindhya Security (made up): not named
11 sources from 10 publishers
Named in the answer
- Profound
- Peec AI
- Ahrefs Brand Radar
- Conductor
- Rankscale
- Otterly.ai
- Vindhya Security (made up): not named
10 publishers cited
Two real answers, asked on 19 October 2026 through each engine’s official API. Vindhya Security is the made-up company in our sample. Neither answer is a customer result.
DRONICS · how you grow
Seven moves, so your market and your partners sell you.
DRONICS is seven marketing motions, from digital demand to sales enablement. Your improvement plan puts them in order.
- Move 1: Digital demandBe there, with a plain answer, when a buyer who is already looking searches.
- Move 2: Referrals and resellersGive partners a pitch they can repeat and a reason worth the effort.
- Move 3: Owned contentPublish what a buyer can use and check, in your own name, on your own site.
- Move 4: Networks and alliancesBe easy to find and easy to recommend inside the ecosystems your buyers already use.
- Move 5: InfluenceHelp the people buyers already trust to explain you accurately, before a shortlist exists.
- Move 6: CommunityBuild a place where practitioners learn from each other, and stay with it for years.
- Move 7: Sales enablementGive every seller the few assets that make the first three calls easier.
Where do you stand?
Big listed names score 61 to 86 of 100. Check yours.
Already have your score? Get your improvement plan
- Cloudflare86 of 100
- Salesforce84 of 100
- CrowdStrike83 of 100
- Palo Alto Networks82 of 100
- Okta80 of 100
- Snowflake80 of 100
- Your company?
Top 6 of 20 scored peers (excluding calibration anchors), out of 100, from public evidence: the site, review sites, analysts, awards, press, social and AI answers. Not a judgement of any company. See all 23 companies, including calibration anchors