PEER · SNOW · SOURCED PUBLIC FACTS

Snowflake (SNOW)

Sourced public facts, grouped by the twelve letters, and a machine-check FOUND score. Facts are what the source says; the score is what our code could see.

Just the domain. No email, no login, usually under a minute.

FOUND Score v1.0 · read 4 Nov 2026 · Medium confidence
82of 100

Medium confidence: 56% of the points rest on evidence we read ourselves (the site, listing pages, awarders' lists, filings, X data, answer samples); the rest was found by live search or estimated, and is labelled so.

Change since the previous read: +1. Read from public evidence; not a judgement of the company.

Last refreshed 4 Nov 2026. Stale after 14 days.

Size: >$1B revenue ($5.43B trailing twelve months to 2026-07-31; $4.68B in the fiscal year to 2026-01-31). SEC EDGAR, read 19 Oct 2026. A comparison group, not a score input.

Site: snowflake.com. Snapshots stored: 6. Nothing is overwritten; earlier snapshots stay.

FOUND machine-check score, letter by letter

Rank 4 of 20 · peers’ median 76.5 of 100

Snowflake ranks 4 of 20 scored companies (tied with 1 other). The peers' median is 76.5 and their range 61 to 87, all of 100. Not ranked, because no score is stored: Zoho. Peers are read at different times; each read date is on the peers table.

What Snowflake does well

  • Home page loads over HTTPS. The home page answered 200 over HTTPS.
  • Page speed hints. First byte in 114 ms, 140 KB over the wire, compressed (gzip).
  • AI crawler access (robots.txt). All 11 AI crawlers we test may fetch the home page.
  • Sitemap. A sitemap lists 58 addresses.
  • Structured data (schema.org JSON-LD). Types found: Organization, WebSite, WebPage, CollectionPage.
  • Title, description and headings. 6 of 7 basics are in place.
  • Readable text without scripts. 1177 words are in the home page HTML before any script runs.
  • security.txt. security.txt names a contact and an expiry date.
  • Security or trust page, open without login. Found: Snowflake Security and Trust Center: Built-In Data Protection
  • Certifications named. Named on the site: ISO 27001, PCI DSS, FedRAMP. Mentioned, not verified.
  • Listed on review sites, with ratings. Snowflake has rated listings on 5 review sites: G2 4.6/5 from 762 reviews; Gartner Peer Insights 4.6/5 from 545 reviews; Capterra 4.7/5 from 97 reviews; TrustRadius 8.7/10 from 485 reviews; PeerSpot 4.2/5 from 108 reviews (as of 2026-10-19).

Gaps

  • llms.txt (Not found). No llms.txt (answered 404).
  • Links to review sites (Not found). No link to G2, Trustpilot, Capterra or another review site on the home page.
  • Analyst or award mentions (Not found). The home page names no analyst firm, award or press feature.
  • Analyst or award pages on the site (Not found). No page named analyst, awards or recognition is linked from the home page.
  • Named on awarders' own lists (Not found). Snowflake was not found on the 9 award list pages read. Not found may mean not seen.
  • Named on review-based award lists (Not found). Snowflake was not found on the 1 review-based award page read.

Fix list for Snowflake: the 4 biggest gaps first

The parts of the score furthest below what the method lets them reach, worked out from the evidence shown on this page. Each says what to do and why it moves the score. “Up to” is the most the overall score could rise if that part reached full; it is not a forecast.

  1. Awards and lists · Nods

    6.6 of 20 points now · up to +3 overall

    Do this: Enter one credible award or list whose awarder publishes the winners on its own site (review-based badges such as G2 or Gartner Peer Insights need reviews first).

    Why it moves the score: Awards and lists are worth 20 points of Nods, full at 5; a listing on the awarder’s own page counts fully.

    Now: 1 awards or lists (the publisher’s own page 1, another third party 0.8, the company’s own page 0.6; full at 5).

    Draft it for me

    Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.

    • Award entry worksheet

    Loading the drafts…

  2. Following of the brand and its leaders · Opinions

    13.7 of 25 points now · up to +2 overall

    Do this: Post every week from the company account and the founder’s own account: one useful idea, one customer result, one thing you learned.

    Why it moves the score: Following of the brand and its leader is worth 25 points of Opinions, log-scaled from 50 followers, so the first thousands count the most.

    Now: 65,331 followers on the brand account, 36,067 on its leader (from 50, full at 20 million and 10 million).

    Draft it for me

    Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.

    • Four-week posting plan

    Loading the drafts…

  3. People talking about you · Opinions

    5.5 of 10 points now · up to +1 overall

    Do this: Give people something to repeat: original data, a customer result or a launch, shared where your buyers already talk.

    Why it moves the score: Posts by others naming you in the last 7 days are worth 10 points of Opinions, log-scaled.

    Now: 1,356 posts by others in 7 days (full at 300,000).

    Draft it for me

    Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.

    • Press or analyst pitch, aimed at the outlets AI answers cite
    • Four-week posting plan

    Loading the drafts…

  4. Ratings and reviews on review sites · Opinions

    31.9 of 50 points now · up to +4 overall · partly estimated, not read on this run

    Do this: Ask an eligible, representative group of genuine customers for honest reviews on one business review site (G2, Capterra or Gartner Peer Insights), including mixed feedback. Never write, buy or cherry-pick reviews.

    Why it moves the score: Reviews are worth 50 points of Opinions: rating quality times review volume, log-scaled, so the first reviews count the most and a second independent site adds breadth.

    Now: Only 5 review family found on this run, so estimated from AI answers and web presence (at most 85% of the part).

    Draft it for me

    Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.

    • Review request to your own customers (G2 or Capterra)

    Loading the drafts…

Get your improvement plan Free. A person reads this result and replies with a plan built on this list.

30-day plan for Snowflake

Four weekly steps. Your Start here choice comes first when selected; other steps follow points versus effort. Each step names the FOUND letters it moves. Re-score on day 30 to see what changed. Built from the fix list with no AI model. Put a name next to each step.

  1. Week 1 · days 1 to 7

    • Ratings and reviews on review sites · moves O (Opinions) · medium effort · up to +4 overall

      Ask an eligible, representative group of genuine customers for honest reviews on one business review site (G2, Capterra or Gartner Peer Insights), including mixed feedback. Never write, buy or cherry-pick reviews.

      Off your site: you do this yourself. We only prepared drafts; we never post, send, review or enter anything for you.

      Drafts ready: Review request to your own customers (G2 or Capterra)

  2. Week 2 · days 8 to 14

    • Awards and lists · moves N (Nods) · medium effort · up to +3 overall

      Enter one credible award or list whose awarder publishes the winners on its own site (review-based badges such as G2 or Gartner Peer Insights need reviews first).

      Off your site: you do this yourself. We only prepared drafts; we never post, send, review or enter anything for you.

      Drafts ready: Award entry worksheet

  3. Week 3 · days 15 to 21

    • Following of the brand and its leaders · moves O (Opinions) · medium effort · up to +2 overall

      Post every week from the company account and the founder’s own account: one useful idea, one customer result, one thing you learned.

      Off your site: you do this yourself. We only prepared drafts; we never post, send, review or enter anything for you.

      Drafts ready: Four-week posting plan

    • Follow up: Ratings and reviews on review sites · moves O (Opinions) · medium effort

      Follow up with customers who have not reviewed yet (one reminder, no incentives tied to a rating), and count the reviews now live.

      Off your site: you do this yourself. We only prepared drafts; we never post, send, review or enter anything for you.

  4. Week 4 · days 22 to 29

    • People talking about you · moves O (Opinions) · medium effort · up to +1 overall

      Give people something to repeat: original data, a customer result or a launch, shared where your buyers already talk.

      Off your site: you do this yourself. We only prepared drafts; we never post, send, review or enter anything for you.

      Drafts ready: Press or analyst pitch, aimed at the outlets AI answers cite, Four-week posting plan

    • Follow up: Awards and lists · moves N (Nods) · medium effort

      Check the entry is complete and note the awarder’s decision date.

      Off your site: you do this yourself. We only prepared drafts; we never post, send, review or enter anything for you.

    • Check what is live

      Open each page and file you changed and check it is live on your site. Write down the date and address of everything published on or off your site, so the re-score can be checked against it.

  5. Day 30: re-score

    Run the FOUND Score again for snowflake.com and compare each letter. Re-score snowflake.com

    A score can move for reasons outside this plan, and answer engines change. It is not a forecast.

Optional. The calendar file is the reliable reminder.

Before and after

Looking for an earlier stored score…

The 17 machine checks, as stored
PassHome page loads over HTTPS. The home page answered 200 over HTTPS. Home page
PassPage speed hints. First byte in 114 ms, 140 KB over the wire, compressed (gzip). Home page
PassAI crawler access (robots.txt). All 11 AI crawlers we test may fetch the home page. robots.txt
PassSitemap. A sitemap lists 58 addresses. Sitemap
PassStructured data (schema.org JSON-LD). Types found: Organization, WebSite, WebPage, CollectionPage. Home page source
PassTitle, description and headings. 6 of 7 basics are in place. Home page source
PassReadable text without scripts. 1177 words are in the home page HTML before any script runs. Home page source
Passsecurity.txt. security.txt names a contact and an expiry date. security.txt
PassSecurity or trust page, open without login. Found: Snowflake Security and Trust Center: Built-In Data Protection Trust page
PassCertifications named. Named on the site: ISO 27001, PCI DSS, FedRAMP. Mentioned, not verified. ISO 27001
PassListed on review sites, with ratings. Snowflake has rated listings on 5 review sites: G2 4.6/5 from 762 reviews; Gartner Peer Insights 4.6/5 from 545 reviews; Capterra 4.7/5 from 97 reviews; TrustRadius 8.7/10 from 485 reviews; PeerSpot 4.2/5 from 108 reviews (as of 2026-10-19). G2 listing
Not foundllms.txt. No llms.txt (answered 404). llms.txt
Not foundAnalyst or award mentions. The home page names no analyst firm, award or press feature. Home page
Not foundAnalyst or award pages on the site. No page named analyst, awards or recognition is linked from the home page. Home page
Not foundNamed on awarders' own lists. Snowflake was not found on the 9 award list pages read. Not found may mean not seen. CRN Partner Program Guide 5-Star, security vendors 2026 (application-based)
Not foundNamed on review-based award lists. Snowflake was not found on the 1 review-based award page read. G2 Best Software Awards 2026 (review-based)

Each check reads only the public home page and a few standard files, once, from one place, at the time shown. A check that could not run says so and is left out, not counted as zero. Read from https://www.snowflake.com, score method found-score-v1.0.

Re-runs the machine checks live. One refresh per company per hour.

Evidence at a glance

Evidence at a glance

The first few sourced facts of each kind. Every one links to the page it came from and the date it was read.

FOUND · O · Opinions

What customers and reviewers say 4 sourced

  • Main headline (customers): Join the World’s Leading Brands source, 4 Nov 2026
  • First section headings (customers): Stories in the Spotlight, Related Resources, Where Data Does More source, 4 Nov 2026
  • Description the page gives itself (customers): Thousands of customers - rely on Snowflake to simplify their data foundation, power AI strategy and scale with apps. source, 4 Nov 2026
Every O fact

FOUND · N · Nods

Analysts, awards and trusted names 6 sourced

  • Where the name first appears on that page (short extract) (crn-ppg-software-2026): d expanded our global channel impact. We were recognized as Snowflake’s Data Integration Partner of the Year, underscoring Qlik’s source, 19 Oct 2026
  • The name appears somewhere on that page (a mention, not necessarily a listing) (crn-ppg-software-2026): true source, 19 Oct 2026
  • Main headline (all-partners): Snowflake Partners source, 4 Nov 2026
Every N fact

Press

Press coverage 5 sourced

  • The Economic Times: “The disruptor can be disrupted”: Snowflake CEO on AI’s before-and-after moment for software source, 18 Oct 2026
  • Mint: Snowflake stock hovers near 5-year high: How strong AI demand sparked a 26% share rally source, 3 Sept 2026
  • Forbes: Snowflake CEO Says ‘Better Be Paranoid Than Confident’ About SaaSpocalypse source, 8 Jun 2026
Press and coverage card

Social

Social presence 2 sourced

  • @Snowflake (official): 65,331 followers on X source, 19 Oct 2026
  • @RamaswmySridhar (CEO): 36,067 followers on X source, 19 Oct 2026
Social standing card

Company facts

Size, market and filings 13 sourced

  • Revenue band (SEC filing): >$1B, trailing twelve months $5.43B source, 19 Oct 2026
  • Annual report, certification and training passage: While we provide our partners with training and other enablement programs, these programs may not be effective or utilized consistently, and our return on these investments may be lower than expected. source, 19 Oct 2026
  • Annual report, channel and partner passage: In addition to direct sales, we also sell our platform through resellers and distributors. source, 19 Oct 2026
All filing facts
Opinions and Nods evidence

Opinions and Nods evidence

Review sites (in the score, Opinions)

Searched 19 Oct 2026, each line tied by Google Search to the review site's own listing page. Our crawler then opens each listing page where the site allows it (robots.txt obeyed, no login, no bot check worked around): a rating read on the page counts in full and replaces the search figure; one only from search counts 0.9 and is marked “from search, page not read”. Business-software sites count fully; consumer sites such as Trustpilot count 0.4. Capterra, GetApp and Software Advice share one pool of reviews and count once. In this read the review part scored 32 of 50.

Review-site listings for Snowflake
SiteListingRatingReviewsAs ofRead on the pageWeightSource
G2Snowflake4.6 of 576219 Oct 2026From search, page not read: The site refused our crawler (HTTP 403); not worked around.Business site, 1G2 listing
Gartner Peer InsightsSnowflake4.6 of 554519 Oct 2026From search, page not read: The site refused our crawler (HTTP 403); not worked around.Business site, 1Gartner Peer Insights listing
CapterraSnowflake4.7 of 59719 Oct 2026From search, page not read: The site refused our crawler (HTTP 403); not worked around.Business site, 1 (Gartner Digital Markets, counts once)Capterra listing
TrustRadiusSnowflake8.7 of 1048719 Oct 2026Confirmed on the pageBusiness site, 1TrustRadius listing
PeerSpotSnowflake4.2 of 510819 Oct 2026Confirmed on the pageBusiness site, 1PeerSpot listing

5 Opinions and 29 Nods evidence items, each with its source, tier and date: see them all on the evidence page.

Press, coverage and social standing

Press, coverage and social standing

Press and coverage

  • 3 press releases or wire copies seen; 0% earned independent coverage within 7 days (0 of 3).
  • 32 earned stories, 6 in tier 1 outlets, 1 executive interviews or op-eds.
  • Release topics: product 2, partner 1. Sentiment of earned stories (keyword-based): 11 positive, 17 neutral, 4 negative.

Top stories by quality

  1. “The disruptor can be disrupted”: Snowflake CEO on AI’s before-and-after moment for software (The Economic Times, 18 Oct 2026; quality 8.8 of 10)
  2. Snowflake CEO Says ‘Better Be Paranoid Than Confident’ About SaaSpocalypse (Forbes, 8 Jun 2026; quality 8.8 of 10)
  3. Snowflake stock hovers near 5-year high: How strong AI demand sparked a 26% share rally (Mint, 3 Sept 2026; quality 7.5 of 10)

From Bing News RSS, read 19 Oct 2026. Recent items only, as Bing News returns them (mostly the last few weeks); twelve-month counts not read yet. Wire copy, the company’s own releases and sponsored content score 0. Headline, outlet, date and address only; we do not get past paywalls. Method: coverage quality. Not in the score.

Social standing

  • @Snowflake (official account): 65,331 followers; 24 posts in the window, 16.5 average engagement.
  • @RamaswmySridhar (sridhar, CEO; executive voice, counts toward O): 36,067 followers; 1 posts in the window, 44 average engagement.
  • Brand chatter (counts toward N): 1,356 posts naming the company in 7 days, 1.8% share of voice among the peers. Sentiment of 24 sampled third-party posts (keyword-based): 3 positive, 20 neutral, 1 negative.

Most-engaged third-party posts

  1. @pukerrainbrow, 2026-10-19, 59 engagements: “Cloud providers give big discounts if you sign a three-year commitment. A New York startup says you can get the same discounts without signi…”
  2. @DanKornas, 2026-10-14, 43 engagements: “Turning a SQL database into an API shouldn’t mean hand-writing CRUD endpoints. Faucet is a self-hosted, single-binary server for builders wh…”
  3. @akhenosiris, 2026-10-12, 5 engagements: “$SNOW Award-winning database visionary joins Snowflake as Technical Fellow to bridge foundational research and enterprise AI A Career Define…”

SnowflakeDB on X (361 followers) is not the company; the official account is Snowflake. Mentions narrowed to data and AI terms. From X API v2 through the X connector (public reads, no login), read 19 Oct 2026. Windows: own posts 2026-09-19 to 2026-10-19 (posts returned by X search; may be incomplete where the search index is shorter); mentions 2026-10-12 08:00 UTC to 2026-10-19 07:04 UTC (X recent counts). LinkedIn: Not read yet: LinkedIn follower counts need a login. YouTube: Not read yet: no YouTube channel address held per company. Not in the score.

Awards evidence in the score

Awards evidence in the score

  • Nods, Authority: Snowflake was not found on the 9 award list pages read. Not found may mean not seen. (fail)
  • Opinions, Authenticity: Snowflake was not found on the 1 review-based award page read. (fail)
  • The company’s own recognition pages: No page named analyst, awards or recognition is linked from the home page.
Every award list read for this company, newest read of each, with its source and date
Award listHow winners are pickedIn the scoreWhat the awarder’s page showsRead on
CRN Partner Program Guide 5-Star, security vendors 2026application-basedCountsNot found on the page read source19 Oct 2026
CRN Partner Program Guide 5-Star, software vendors 2026application-basedCountsNot found on the page read source19 Oct 2026
CRN Partner Program Guide 5-Star, networking vendors 2026application-basedCountsNot found on the page read source19 Oct 2026
CRN Tech Innovator Awards 2026application-basedCountsNot found on the page read source19 Oct 2026
CRN Channel Chiefs 2026editorial selectionNot counted: an award for a personNot found on the page read source19 Oct 2026
G2 Best Software Awards 2026review-basedCountsNot found on the page read source19 Oct 2026
ANA B2 Awards winners 2026entry-basedCountsNot found on the page read source19 Oct 2026
Stevie Awards for Sales & Customer Service winners 2026entry-basedCountsNot found on the page read source19 Oct 2026
CMI Content Marketing Awards winners 2026entry-basedCountsNot found on the page read source19 Oct 2026
SIIA CODiE Awards winners 2026entry-basedCountsNot found on the page read source19 Oct 2026

A listing is read on the awarder’s own page and is not verified by a person, so it counts at most 1 of 5 for Authority (2 for Authenticity, review-based only). “Not found” may mean not seen: most programmes need an entry, and some pages are built by script. Not finding a company never lowers its score. How each programme works is on the awards page; the method is on the score page.

Facts by letter

Facts by letter

Taken from official pages and filings, each with its source and the date it was read. The full tables are on the evidence page.

What one answer engine said

What one answer engine said

Perplexity Sonar, asked category questions that do not name the company. One sample per question, at one time. A peer not named here was not named in this one answer; it is not a ranking and not a verified result. File: 2026-10-19-perplexity.json.

QuestionNamed in the answer
What are the best endpoint security platforms for a mid-size company? Name up to 8 vendors.no
Which vendors lead in zero trust and secure access service edge (SASE) for enterprises? Name up to 8.no
What are the best identity and access management vendors for a growing SaaS company? Name up to 8.no
Which vulnerability and exposure management tools should a security team shortlist? Name up to 8.no
What are the leading cloud observability and monitoring platforms? Name up to 8.no
Which cloud data platforms should a company consider for analytics? Name up to 8.yes
What are the best CRM and marketing automation platforms for B2B marketing teams? Name up to 8.no
Which vendors lead in network security firewalls for enterprises? Name up to 8.no
What are the best software team collaboration and work management tools? Name up to 8.no
Which cloud platforms are best for startups and small development teams? Name up to 8.no

Named in 1 of 10 answers. Not every question is about this company’s category, so “no” is expected for most.

Freshness and gaps

Freshness and gaps

Source groupLast refreshedStale afterState
Home page, robots.txt, llms.txt, sitemap, trust page and the FOUND machine checks4 Nov 202614 daysfresh
Partner, marketplace, academy, events, community, analyst, customer and trust pages4 Nov 202614 daysfresh
Winner and list pages of B2B and channel awards, checked for each company's name19 Oct 202660 daysfresh
SEC EDGAR filing list (10-K, 10-Q, 8-K, 20-F)19 Oct 2026120 daysfresh
Marketing passages in the latest annual report, read again only when a new one is filed19 Oct 2026120 daysfresh

Sources we could not read at last attempt

See recent changes across all peers.

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