Past
A small company copied the larger players’ content and tried to match their spend.
FOUND · BE THE ANSWER WHEN THEY LOOK
U: Underdog Moves
Have we made anything distinctive enough to be cited?
Measured by: Original research, benchmarks, open tools, public data and their citation rate. · Owner: your CMO
The FOUND-U agent checks, drafts, maps and records. The Strategist agent checks each draft before you see it, and nothing goes outside the company without a person approving it. See FOUND-U run on a fictional company.
PAST AND FUTURE
FOUND-U: the story in two lines
Marketers will work differently with agents. This is what changes for this letter, and what stays with a person.
Present to future
A source that adds something new, such as original data, a benchmark or a free tool, gives an assistant something worth citing. A smaller company can make that move without a large budget.
What the agent does
Finds the gaps where nobody has published a useful answer, drafts the study, benchmark or tool brief, and checks every number against its source.
What the marketer or CMO decides
Which bet to place, whether the data may be shared, and the point of view the company will stand behind.
Shifts used here: S1 From SEO to GEO; S4 From a content calendar to a story spine. Read the full framework and sources.
How it is scored
How FOUND-U is scored
Each subcomponent is scored 0 to 5. What you tell us counts for at most 2. What our code checks counts for at most 4. Only a person who verifies the evidence can reach 5. The full method.
- OriginalityNo automated check
- Your own answer, counted up to 2; a person must verify more
- UtilityNo automated check
- Your own answer, counted up to 2; a person must verify more
- ExtractabilityMachine ceiling 4 of 5
- Structured data, title, description, headings and server-rendered text
- External uptakeNo automated check
- Your own answer, counted up to 2; a person must verify more
HARNESS
FOUND-U: the systems it would connect to
Finds topics where nobody has published a useful answer, helps build the study, benchmark or free tool from data the client may share, and checks every number against its source.
Not built yetA design, with two building blocks started. No live connector, MCP client, sign-in flow or approval queue is built, and no vendor named has approved, certified or partnered with us. The CRM read rules and pipeline story, and the Google Analytics and Search Console read rules and analytics story, run on example data only.
Systems, and how an agent would reach each
- Google Search Console: read: questions people ask that the site does not answer. Route: API, no official MCP. Checked in the vendor’s documents on 19 October 2026. (MCP)
- Google Analytics: read: what visitors look for. Route: MCP, read-only. Checked in the vendor’s documents on 19 October 2026. (MCP)
- HubSpot: read: aggregated customer data, only where permission is recorded. Route: MCP. Checked in the vendor’s documents on 19 October 2026. (MCP)
- Salesforce: read: same. Route: MCP. Checked in the vendor’s documents on 19 October 2026. (MCP)
- GitHub: write: opens a draft pull request for an open tool; a person merges. Route: MCP. Checked in the vendor’s documents on 19 October 2026. (MCP)
- WordPress, Contentful, Webflow or Sanity: write: saves a draft study page. Route: MCP. Checked in the vendor’s documents on 19 October 2026. (MCP)
Data in
- Gap list from FOUND-O and the strategist’s view of where the category lacks a good answer.
- Search and analytics data showing unanswered questions.
- Client data that the client has agreed may be used, with the permission recorded.
Data out
- Study, benchmark or tool brief with method and limits written first.
- Draft page or draft pull request.
- Source check: each number linked to its source, or flagged.
Read access is the default. Writes are drafts, notes and tasks only, and a person approves each one. Spend, publishing and messages to outside people are always done by a person. How harnesses work, for all twelve.
The agent for this letter
FOUND-U does the groundwork. You decide.
Answers the question: Have we made anything distinctive enough to be cited? Measured by: Original research, benchmarks, open tools, public data and their citation rate.
It works in 6 steps and stops at 3 points for a person to approve. The steps, the approvals, everything it takes in and hands back, and what it prepared in the simulation are on the agent page.
FOUND-UUnderdog Moves
In
- Client profile, ICP, category terms and approved claims (from the str…
- Previous week's FOUND-O handoff packet.
Does
- Load inputs and verify evidence from the prior cycle is intact.
- Measure the letter's metrics (Original research, benchmarks, open too…
Out
- Metric snapshot for this letter with method, provider/model, date, pr…
- Draft recommendations and drafted assets (fixes, outreach drafts, bri…
You approveStrategist approves decision-grade findings and anything published or sent externally.
What to avoid
- Do not publish dull content that copies competitors.
- Do not invent data or overstate methodology.
- Do not start what you cannot keep up.
- Do not publish without approval.
Find out how Underdog Moves looks for your company today.
Free, open and no login. Every number shows who saw the evidence.