F: Findable
Do we appear when relevant buyers ask?
Measured by: Share of Answer, inclusion rate, citation rate, accuracy of how AI describes the company.
THE TWELVE LETTERS
FOUND and DRONICS, letter by letter.
Five letters make a company found. Seven marketing motions make the market and its partners sell it. Each letter has one agent and one owner. The two scores are never added together; they are two ladders standing side by side.
New to the words? The glossary defines each one. How the agents work.
FOUND
Be the answer when buyers and AI look
DRONICS
Make your market and partners sell you
Agents prepare the work. A Strategist agent checks it. You approve what leaves.
BE THE ANSWER WHEN THEY LOOK
FOUND
Owner: your CMO.
Maturity: Invisible, Detectable, Considered, Preferred, Category reference.
O: Opinions
Do credible users and communities back us?
Measured by: Verified reviews, community sentiment, recency of third-party evidence.
U: Underdog Moves
Have we made anything distinctive enough to be cited?
Measured by: Original research, benchmarks, open tools, public data and their citation rate.
N: Nods
Do trusted authorities recognise us?
Measured by: Analyst mentions, verified marketplace listings, credible unpaid media.
D: Distinctions
Is there verified proof we are different?
Measured by: Compliance attestations, benchmarks, patents, validated capability profiles.
MAKE THE MARKET AND YOUR PARTNERS SELL YOU
DRONICS
Owner: your CMO and channel head.
Maturity: Unaware, Reactive, Targeted, Orchestrated, Demand engine.
D: Digital demand
Be there, with a plain answer, when a buyer who is already looking searches.
Motion: Digital demand (search, paid and email for buyers who are already looking)
R: Referrals and resellers
Give partners a pitch they can repeat and a reason worth the effort.
Motion: Referrals and resellers (partner marketing: partners who bring and close deals)
O: Owned content
Publish what a buyer can use and check, in your own name, on your own site.
Motion: Owned content (guides, research and tools you publish; this motion feeds FOUND)
N: Networks and alliances
Be easy to find and easy to recommend inside the ecosystems your buyers already use.
Motion: Networks and alliances (co-sell, marketplaces, ecosystems and OEM-style alliances)
I: Influence
Help the people buyers already trust to explain you accurately, before a shortlist exists.
Motion: Influence (analysts, creators and advisors or consultants)
C: Community
Build a place where practitioners learn from each other, and stay with it for years.
Motion: Community (practitioners, meetups and the academy; the long game)
S: Sales enablement
Give every seller the few assets that make the first three calls easier.
Motion: Sales enablement (assets that help reps, partners and system integrators sell you)
The two scores are never added. Distributors and system integrators are partner types, handled inside Referrals and resellers, Networks and alliances and Sales enablement. Company names, where used, are examples of a type, not our partners. How each is scored, and its limits.
What the formula replaces
The shortlist is written before you know the order exists.
If an AI answer leaves out your company, there is no visit, no enquiry and no reason recorded. Your dashboard shows nothing, because the buyer never reached you. FOUND checks whether that leak exists and how large it is. It does not promise to close it, and it does not predict revenue.
Spend that ends with the event
Stalls, dinners, badges, leads scanned and forgotten. The money is gone the day the event ends.
Work in pieces
One firm for answer engines, another for PR, a third for awards. Nobody is answerable for being found.
One formula, owned by you
Named in AI answers, rated in reviews, cited by analysts, sold by partners. Once earned, it stays after the work is done.
See where an AI answer leaves you out. It usually takes under a minute.
Run the free scanFrom SEO to GEO, and from our own voice to neutral voices: read the ten shifts, with sources.
For you, as a marketer
What this does for your career as a marketer.
A CMO is judged on pipeline and on what they can show the board. In the first 90 days we help you put four things in front of your CEO. We cannot promise a result or a promotion. We can make sure you arrive with evidence.
A baseline for the board
What AI assistants say about you today, which companies they name instead, and the sources they lean on.
Evidence your CFO can check
Every finding carries its method, date and sources. Nothing is claimed that cannot be traced.
A 90-day plan, in order
The gaps that matter most, in order of priority, so the next quarter is planned and not guessed.
Less time on reports
Agents collect, compare and draft. You spend the time on the decisions and on the story you tell.
Take the first of the four to your CEO: a baseline.
Get your free FOUND ScoreHow to start
Start with the answer. No integration project is needed.
Free: an exploratory scan
Enter your website. Real checks on what an AI crawler and a buyer can find. Grade C by design, so you know how far to trust it.
Run an exploratory scanNext: the FOUND assessment
Add your own answers and get a FOUND Score for each letter, with the evidence for every number. A verified assessment, judged by people and open to correction, goes further. Then we measure again and report the change as an association, not proof of cause.
Run the assessmentFind out which letters already work for you.
The FOUND Score covers the five FOUND letters. DRONICS has no score yet; we plan those motions with you on a scoping call.