Findable
Inclusion, recommendation, accuracy, prompt and source coverage.
A public standard for being found in the AI era.
FOUND describes what good looks like. Syntax, our measurement workspace, checks whether it is happening. Version 0.1 is published so that you can use it, question it, correct it and help improve it.
LiveThe method is published in full, with its scoring rubric and its limits.FFindable20 of 100
- Inclusion
- Recommendation
- Accuracy
- Prompt and source coverage
The dimension card runs the real scoring code on the worked example. Example Company is not a real company.
FOUND: five dimensions, twenty subcomponents
Each dimension is worth 20 points, and each of its four subcomponents is worth 5. The scale is 0 absent, 1 fragile, 2 emerging, 3 established, 4 strong, 5 reference.
Opinions
Authenticity, recency, representativeness, narrative consistency.
Underdog Moves
Originality, utility, extractability, external uptake.
Nods
Authority, relevance, independence, recency.
Distinctions
Specificity, verification, decision relevance, accessibility.
Equal weights are an assumption in version 0.1. The score is a diagnosis, not a forecast of revenue. See how we sample and grade confidence.
DRONICS: seven more dimensions, one for each marketing motion
FOUND and DRONICS together make twelve dimensions. FOUND is owned by the CMO. DRONICS is owned by the CMO with the channel head and has one letter for each marketing motion. Distributors and system integrators are partner types handled inside those letters. The two scores are kept side by side and are never added.
- D: Digital demand. Be there, with a plain answer, when a buyer who is already looking searches.
- R: Referrals and resellers. Give partners a pitch they can repeat and a reason worth the effort.
- O: Owned content. Publish what a buyer can use and check, in your own name, on your own site.
- N: Networks and alliances. Be easy to find and easy to recommend inside the ecosystems your buyers already use.
- I: Influence. Help the people buyers already trust to explain you accurately, before a shortlist exists.
- C: Community. Build a place where practitioners learn from each other, and stay with it for years.
- S: Sales enablement. Give every seller the few assets that make the first three calls easier.
Version 0.1 of the published subcomponents covers the five FOUND dimensions. The DRONICS dimensions are described on their own letter pages. See all twelve letters.
See where your company sits on the scale.
Free, open and no login. Every number shows who saw the evidence.