Past
Marketers claimed to be different in adjectives: leading, trusted, best.
FOUND · BE THE ANSWER WHEN THEY LOOK
D: Distinctions
Is there verified proof we are different?
Measured by: Compliance attestations, benchmarks, patents, validated capability profiles. · Owner: your CMO
The FOUND-D agent checks, drafts, maps and records. The Strategist agent checks each draft before you see it, and nothing goes outside the company without a person approving it. See FOUND-D run on a fictional company.
PAST AND FUTURE
FOUND-D: the story in two lines
Marketers will work differently with agents. This is what changes for this letter, and what stays with a person.
Present to future
Buyers and assistants look for proof that can be checked: attestations, benchmarks, patents. The job becomes to publish only what is verified, with the source beside it.
What the agent does
Lists every distinctive claim, finds the evidence behind it, marks it verified or not yet, and drafts proof pages with the source linked.
What the marketer or CMO decides
Which claim the company is willing to defend, and whether the evidence is good enough to publish.
Shifts used here: S4 From a content calendar to a story spine; S9 From feature lists to the customer’s real alternatives. Read the full framework and sources.
How it is scored
How FOUND-D is scored
Each subcomponent is scored 0 to 5. What you tell us counts for at most 2. What our code checks counts for at most 4. Only a person who verifies the evidence can reach 5. The full method.
- SpecificityNo automated check
- Your own answer, counted up to 2; a person must verify more
- VerificationMachine ceiling 3 of 5
- security.txt, a trust page and named certifications; a name is a mention, not a certificate
- Decision relevanceNo automated check
- Your own answer, counted up to 2; a person must verify more
- AccessibilityMachine ceiling 4 of 5
- HTTPS, page speed hints and a trust page open without login
HARNESS
FOUND-D: the systems it would connect to
Lists every claim of difference, finds the evidence behind it, marks it verified or not yet, and drafts proof pages with the source beside the claim.
Not built yetA design, with two building blocks started. No live connector, MCP client, sign-in flow or approval queue is built, and no vendor named has approved, certified or partnered with us. The CRM read rules and pipeline story, and the Google Analytics and Search Console read rules and analytics story, run on example data only.
Systems, and how an agent would reach each
- Vanta: read: controls and attestations the client already holds. Route: MCP. Checked in the vendor’s documents on 19 October 2026. (MCP)
- Drata: read: same, for clients on Drata. Route: API. Checked in the vendor’s documents on 19 October 2026. (API)
- USPTO Open Data Portal: read: patent applications and grants. Route: API, key needed. Checked in the vendor’s documents on 19 October 2026. (API)
- WordPress, Contentful, Webflow or Sanity: write: saves a draft proof page. Route: MCP. Checked in the vendor’s documents on 19 October 2026. (MCP)
- Client’s own benchmark data: depends on the client’s system; not checked. Route: unverified. Not verified. (Manual or unverified)
Data in
- Claim register entries marked not yet verified.
- Attestations and control status from a compliance platform.
- Patent records and the client’s own benchmark results.
Data out
- Each claim marked verified or not yet, with the evidence linked.
- Draft proof pages with the source beside the claim.
- Updated claim register and the proof assets handed to DRONICS-D.
Read access is the default. Writes are drafts, notes and tasks only, and a person approves each one. Spend, publishing and messages to outside people are always done by a person. How harnesses work, for all twelve.
The agent for this letter
FOUND-D does the groundwork. You decide.
Answers the question: Is there verified proof we are different? Measured by: Compliance attestations, benchmarks, patents, validated capability profiles.
It works in 6 steps and stops at 3 points for a person to approve. The steps, the approvals, everything it takes in and hands back, and what it prepared in the simulation are on the agent page.
FOUND-DDistinctions
In
- Client profile, ICP, category terms and approved claims (from the str…
- Previous week's FOUND-N handoff packet.
Does
- Load inputs and verify evidence from the prior cycle is intact.
- Measure the letter's metrics (Compliance attestations, benchmarks, pa…
Out
- Metric snapshot for this letter with method, provider/model, date, pr…
- Draft recommendations and drafted assets (fixes, outreach drafts, bri…
You approveStrategist approves decision-grade findings and anything published or sent externally.
What to avoid
- Do not assert unverified superiority.
- Do not use jargon or vague claims; say it plainly.
- Do not chase benchmarks for their own sake; choose proof the buyer cares about.
- Do not mix roadmap with implemented capability.
Find out how Distinctions looks for your company today.
Free, open and no login. Every number shows who saw the evidence.