Security and trust published · Distinctions
8.3 of 25 points now · up to +3 overall
Do this: Publish /.well-known/security.txt, a trust or security page, and name your certifications (for example SOC 2 or ISO 27001) on it.
Why it moves the score: Security and trust published is worth 25 points of Distinctions, read on your site; each check that passes adds its share.
Now: 33% of the security.txt, trust page and named certifications checks pass on the site. Checks to fix: security.txt (not found), Certifications named (not found).
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
- security.txt file
- Trust and security page
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Content worth citing · Underdog Moves
15 of 25 points now · up to +2 overall
Do this: Add the kinds of pages others cite that you do not have yet: a blog or newsroom, customer stories, a partners page, docs or an academy, events or a community page.
Why it moves the score: Content worth citing is worth 25 points of Underdog Moves: 5 points for each of the 5 kinds found on your site.
Now: 3 of 5 kinds found: blog or newsroom, customer stories, partners, academy or docs, events or community.
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
- Outlines for the kinds of pages others cite
- Customer story outline
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People talking about you · Opinions
7.1 of 10 points now · up to +1 overall
Do this: Give people something to repeat: original data, a customer result or a launch, shared where your buyers already talk.
Why it moves the score: Posts by others naming you in the last 7 days are worth 10 points of Opinions, log-scaled.
Now: 9,149 posts by others in 7 days (full at 300,000).
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
- Press or analyst pitch, aimed at the outlets AI answers cite
- Four-week posting plan
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Awards and lists · Nods
14.3 of 20 points now · up to +1 overall
Do this: Enter one credible award or list whose awarder publishes the winners on its own site (review-based badges such as G2 or Gartner Peer Insights need reviews first).
Why it moves the score: Awards and lists are worth 20 points of Nods, full at 5; a listing on the awarder’s own page counts fully.
Now: 3 awards or lists (the publisher’s own page 1, another third party 0.8, the company’s own page 0.6; full at 5).
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
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