Security and trust published · Distinctions
14.2 of 25 points now · up to +2 overall
Do this: Publish /.well-known/security.txt, a trust or security page, and name your certifications (for example SOC 2 or ISO 27001) on it.
Why it moves the score: Security and trust published is worth 25 points of Distinctions, read on your site; each check that passes adds its share.
Now: 57% of the security.txt, trust page and named certifications checks pass on the site. Checks to fix: security.txt (partly), Certifications named (not found).
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
- security.txt file
- Trust and security page
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Content worth citing · Underdog Moves
15 of 25 points now · up to +2 overall
Do this: Add the kinds of pages others cite that you do not have yet: a blog or newsroom, customer stories, a partners page, docs or an academy, events or a community page.
Why it moves the score: Content worth citing is worth 25 points of Underdog Moves: 5 points for each of the 5 kinds found on your site.
Now: 3 of 5 kinds found: blog or newsroom, customer stories, partners, academy or docs, events or community.
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
- Outlines for the kinds of pages others cite
- Customer story outline
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Following of the brand and its leaders · Opinions
17.4 of 25 points now · up to +2 overall
Do this: Post every week from the company account and the founder’s own account: one useful idea, one customer result, one thing you learned.
Why it moves the score: Following of the brand and its leader is worth 25 points of Opinions, log-scaled from 50 followers, so the first thousands count the most.
Now: 318,759 followers on the brand account, 348,012 on its leader (from 50, full at 20 million and 10 million).
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
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Named in AI answers about your category · Findable, Opinions, Nods
63.8 of 85 points now · up to +4 overall
Do this: Publish one plain page that answers the questions buyers ask about your category (what it is, who it is for, how you compare, with prices or ranges), and get it linked from sites answer engines read: partner directories, marketplaces, trade press.
Why it moves the score: The share of category answers that name you counts in three letters: up to 50 points of Findable, 15 of Opinions and 20 of Nods. Each extra answer that names you moves all three.
Now: Named or cited in 3 of 3 category answers (Google Gemini, Perplexity Sonar); counted as 3 of 4 for a small sample.
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
- Brand facts sheet (template only, every fact sourced)
- FAQ page copy for buyers
- FAQPage structured data (JSON-LD, template only)
- Comparison and alternatives page outline
- llms.txt file (template only, from what we scanned)
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