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ACADEMY · DRONICS-O

DRONICS-O Owned content: self-assessment

Publish what a buyer can use and check, in your own name, on your own site. Answer for your own company, as it is today. Be plain with yourself.

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We do this · 1 of 6

Start from positioning: say what we are for and for whom before choosing a format.

We do this · 2 of 6

Become a publisher: show up with something useful on a regular rhythm.

We do this · 3 of 6

Have a point of view; find the question competitors leave unanswered.

We keep clear of this · 4 of 6

Do not publish what cannot be checked.

We keep clear of this · 5 of 6

Do not copy a competitor's topics without a view of our own.

We keep clear of this · 6 of 6

Do not expect results in weeks; the work compounds over many months.

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