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ACADEMY · FOUND-N

FOUND-N Nods: self-assessment

Do trusted authorities recognise us? Answer for your own company, as it is today. Be plain with yourself.

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We do this · 1 of 7

Earn recognition through relationships and proof, not pitches: help analysts and editors do their job with useful, accurate information.

We do this · 2 of 7

Test small before big asks: one briefing or one listing proves the channel before heavier investment.

We do this · 3 of 7

Keep the story consistent with positioning so any mention reinforces the same idea.

We keep clear of this · 4 of 7

Do not buy or fake analyst opinions, awards or coverage.

We keep clear of this · 5 of 7

Do not send the same note to many journalists.

We keep clear of this · 6 of 7

Do not claim a nod that has not happened.

We keep clear of this · 7 of 7

Do not send anything without human approval.

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