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ACADEMY · FOUND-O

FOUND-O Opinions: self-assessment

Do credible users and communities back us? Answer for your own company, as it is today. Be plain with yourself.

Free and open. No sign-in. Your answers stay in this page and are not sent or stored. The statements come from the learning path, so read that first if a point is unclear.

We do this · 1 of 7

Treat reviews and community voice as the brand's reputation ('what people say when you are not in the room'), earned by customer experience, never manufactured.

We do this · 2 of 7

Listen first: read customer and community language to learn what buyers actually care about, then bring it back to positioning.

We do this · 3 of 7

Make it easy and honest for happy customers to speak, via requests a human sends.

We keep clear of this · 4 of 7

Never create, buy, incentivise or script reviews or testimonials.

We keep clear of this · 5 of 7

Do not automate replies in communities; a human shows up.

We keep clear of this · 6 of 7

Do not pick only the kind words.

We keep clear of this · 7 of 7

Do not ignore negative themes.

0 of 7 answered. Your answers stay in this page. They are not sent or saved.