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ACADEMY · DRONICS-I

DRONICS-I Influence: self-assessment

Help the people buyers already trust to explain you accurately, before a shortlist exists. Answer for your own company, as it is today. Be plain with yourself.

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Make sure the story an influencer repeats is our positioning, in plain words.

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Have a point of view that is worth citing; share it before asking for anything.

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Remember that influence often shows up only when you ask buyers who they listened to.

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Do not pitch before offering insight.

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Do not fabricate endorsements.

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Do not assume one deck fits every analyst, creator or firm.

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