FOUND · O · Opinions
What customers and reviewers say not collected yet
No review or customer evidence was found on the pages we read.
Every O factPEER · NOW · SOURCED PUBLIC FACTS
ServiceNow (NOW)
Sourced public facts, grouped by the twelve letters, and a machine-check FOUND score. Facts are what the source says; the score is what our code could see.
Low confidence: 39% of the points rest on evidence we read ourselves (the site, listing pages, awarders' lists, filings, X data, answer samples); the rest was found by live search or estimated, and is labelled so.
No earlier read to compare with yet. Read from public evidence; not a judgement of the company.
Stale: last refreshed not found, stale after 14 days
Size: >$1B revenue ($14.73B trailing twelve months to 2026-06-30; $13.28B in the fiscal year to 2025-12-31). SEC EDGAR, read 19 Oct 2026. A comparison group, not a score input.
Site: servicenow.com. Snapshots stored: 23. Nothing is overwritten; earlier snapshots stay.
FOUND machine-check score, letter by letter
Rank 16 of 20 · peers’ median 76.5 of 100
ServiceNow ranks 16 of 20 scored companies (tied with 2 others). The peers' median is 76.5 and their range 61 to 87, all of 100. Not ranked, because no score is stored: Zoho. Peers are read at different times; each read date is on the peers table.
What ServiceNow does well
No machine check fully passed in this read.
Gaps
No gap among the checks that ran.
- F FindableWhat it means: Findable69/100
- O OpinionsWhat it means: Opinions51/100
- U Underdog MovesWhat it means: Underdog Moves75/100
- N NodsWhat it means: Nods76/100
- D DistinctionsWhat it means: Distinctions75/100
Fix list for ServiceNow: the 4 biggest gaps first
The parts of the score furthest below what the method lets them reach, worked out from the evidence shown on this page. Each says what to do and why it moves the score. “Up to” is the most the overall score could rise if that part reached full; it is not a forecast.
Named in AI answers about your category · Findable, Opinions, Nods
42.5 of 85 points now · up to +9 overall
Do this: Publish one plain page that answers the questions buyers ask about your category (what it is, who it is for, how you compare, with prices or ranges), and get it linked from sites answer engines read: partner directories, marketplaces, trade press.
Why it moves the score: The share of category answers that name you counts in three letters: up to 50 points of Findable, 15 of Opinions and 20 of Nods. Each extra answer that names you moves all three.
Now: Named or cited in 2 of 3 category answers (Google Gemini, Perplexity Sonar); counted as 2 of 4 for a small sample.
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
- Brand facts sheet (template only, every fact sourced)
- FAQ page copy for buyers
- FAQPage structured data (JSON-LD, template only)
- Comparison and alternatives page outline
- llms.txt file (template only, from what we scanned)
Loading the drafts…
Security and trust published · Distinctions
12.5 of 25 points now · up to +3 overall · partly estimated, not read on this run
Do this: Publish /.well-known/security.txt, a trust or security page, and name your certifications (for example SOC 2 or ISO 27001) on it.
Why it moves the score: Security and trust published is worth 25 points of Distinctions, read on your site; each check that passes adds its share.
Now: The site could not be read for security.txt, trust page and named certifications, so it counts as average (half), labelled.
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
- security.txt file
- Trust and security page
Loading the drafts…
Content worth citing · Underdog Moves
12.5 of 25 points now · up to +3 overall · partly estimated, not read on this run
Do this: Add the kinds of pages others cite that you do not have yet: a blog or newsroom, customer stories, a partners page, docs or an academy, events or a community page.
Why it moves the score: Content worth citing is worth 25 points of Underdog Moves: 5 points for each of the 5 kinds found on your site.
Now: The site’s pages were closed to our reader, so content counts as average (half), labelled.
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
- Outlines for the kinds of pages others cite
- Customer story outline
Loading the drafts…
Get your improvement plan Free. A person reads this result and replies with a plan built on this list.
30-day plan for ServiceNow
Four weekly steps. Your Start here choice comes first when selected; other steps follow points versus effort. Each step names the FOUND letters it moves. Re-score on day 30 to see what changed. Built from the fix list with no AI model. Put a name next to each step.
Week 1 · days 1 to 7
Named in AI answers about your category · moves F (Findable), O (Opinions), N (Nods) · medium effort · up to +9 overall
Publish one plain page that answers the questions buyers ask about your category (what it is, who it is for, how you compare, with prices or ranges), and get it linked from sites answer engines read: partner directories, marketplaces, trade press.
On your site: you or your web team publish it after review.
Week 2 · days 8 to 14
Security and trust published · moves D (Distinctions) · low effort · up to +3 overall
Publish /.well-known/security.txt, a trust or security page, and name your certifications (for example SOC 2 or ISO 27001) on it.
On your site: you or your web team publish it after review.
Drafts ready: security.txt file, Trust and security page
Week 3 · days 15 to 21
Week 4 · days 22 to 29
Content worth citing · moves U (Underdog Moves) · medium effort · up to +3 overall
Add the kinds of pages others cite that you do not have yet: a blog or newsroom, customer stories, a partners page, docs or an academy, events or a community page.
On your site: you or your web team publish it after review.
Drafts ready: Outlines for the kinds of pages others cite, Customer story outline
Check what is live
Open each page and file you changed and check it is live on your site. Write down the date and address of everything published on or off your site, so the re-score can be checked against it.
Day 30: re-score
Run the FOUND Score again for servicenow.com and compare each letter. Re-score servicenow.com
A score can move for reasons outside this plan, and answer engines change. It is not a forecast.
Optional. The calendar file is the reliable reminder.
Before and after
Looking for an earlier stored score…
The 0 machine checks, as stored
Each check reads only the public home page and a few standard files, once, from one place, at the time shown. A check that could not run says so and is left out, not counted as zero. Read from https://www.servicenow.com/, score method found-score-v1.0.
Evidence at a glance
Evidence at a glance
The first few sourced facts of each kind. Every one links to the page it came from and the date it was read.
FOUND · N · Nods
Analysts, awards and trusted names 8 sourced
- The listing as the page writes it (short extract) (crn-ppg-software-2026): m-guide/ppg2026-details?c=154 ServiceNow Program Name: ServiceNow Partner Program Channel Chief: Michael Park, SVP source, 19 Oct 2026
- Where the name first appears on that page (short extract) (crn-ppg-software-2026): Cloudera expanded its partner ecosystem at EVOLVE25, adding ServiceNow, Fundamental, Galileo.ai, and Pulse to its Enterprise AI Ec source, 19 Oct 2026
- Listed as an entry or winner on the awarder’s list page we read (crn-ppg-software-2026): true source, 19 Oct 2026
Press
Press coverage 5 sourced
- Moneycontrol: India to be among ServiceNow’s top 3 markets globally, says COO Amit Zavery source, 7 Oct 2026
- CNBC (incl. CNBC-TV18): Why ServiceNow isn't worried about 'Claudification' and sees AI as an opportunity source, 6 Oct 2026
- The Economic Times: ServiceNow unveils new AI tools to speed enterprise automation source, 6 Oct 2026
Social
Social presence 1 sourced
- @ServiceNow (official): 56,444 followers on X source, 19 Oct 2026
Company facts
Size, market and filings 15 sourced
- Revenue band (SEC filing): >$1B, trailing twelve months $14.73B source, 19 Oct 2026
- Annual report, certification and training passage: Built on the foundation laid by our legacy Automation Engine product, WDF supports data integrations with a large network of certified partners and a broad set of data integration capabilities, including connecting to r… source, 21 Oct 2026
- Annual report, certification and training passage: As a result of these and other risks, we or our customers may incur significant implementation costs in connection with the purchase, implementation and enablement of our products. source, 21 Oct 2026
Opinions and Nods evidence
Opinions and Nods evidence
Review sites (in the score, Opinions)
Searched 19 Oct 2026, each line tied by Google Search to the review site's own listing page. Our crawler then opens each listing page where the site allows it (robots.txt obeyed, no login, no bot check worked around): a rating read on the page counts in full and replaces the search figure; one only from search counts 0.9 and is marked “from search, page not read”. Business-software sites count fully; consumer sites such as Trustpilot count 0.4. Capterra, GetApp and Software Advice share one pool of reviews and count once. In this read the review part scored 29 of 50.
| Site | Listing | Rating | Reviews | As of | Read on the page | Weight | Source |
|---|---|---|---|---|---|---|---|
| G2 | ServiceNow IT Service Management | 4.5 of 5 | 2,001 | 19 Oct 2026 | From search, page not read: The site refused our crawler (HTTP 403); not worked around. | Business site, 1 | G2 listing |
| Capterra | ServiceNow | 4.5 of 5 | 361 | 19 Oct 2026 | From search, page not read: The site refused our crawler (HTTP 403); not worked around. | Business site, 1 (Gartner Digital Markets, counts once) | Capterra listing |
| GetApp | ServiceNow | 4.5 of 5 | 360 | 19 Oct 2026 | From search, page not read: The site refused our crawler (HTTP 403); not worked around. | Business site, 1 (Gartner Digital Markets, counts once) | GetApp listing |
| TrustRadius | ServiceNow IT Service Management | 8.3 of 10 | 569 | 19 Oct 2026 | From search, page not read: robots.txt answered 403, so the site is treated as closed | Business site, 1 | TrustRadius listing |
| PeerSpot | ServiceNow | 4.3 of 5 | 231 | 19 Oct 2026 | Confirmed on the page | Business site, 1 | PeerSpot listing |
| SourceForge | ServiceNow | 3 of 5 | 1 | 19 Oct 2026 | Confirmed on the page | Business site, 1 | SourceForge listing |
4 Opinions and 40 Nods evidence items, each with its source, tier and date: see them all on the evidence page.
Press, coverage and social standing
Press, coverage and social standing
Press and coverage
- 5 press releases or wire copies seen; 0% earned independent coverage within 7 days (0 of 5).
- 26 earned stories, 6 in tier 1 outlets, 0 executive interviews or op-eds.
- Release topics: product 2, partner 1, financial 2. Sentiment of earned stories (keyword-based): 4 positive, 21 neutral, 1 negative.
Top stories by quality
- India to be among ServiceNow’s top 3 markets globally, says COO Amit Zavery (Moneycontrol, 7 Oct 2026; quality 6.3 of 10)
- Why ServiceNow isn't worried about 'Claudification' and sees AI as an opportunity (CNBC (incl. CNBC-TV18), 6 Oct 2026; quality 6.3 of 10)
- ServiceNow unveils new AI tools to speed enterprise automation (The Economic Times, 6 Oct 2026; quality 6.3 of 10)
From Bing News RSS, read 19 Oct 2026. Recent items only, as Bing News returns them (mostly the last few weeks); twelve-month counts not read yet. Wire copy, the company’s own releases and sponsored content score 0. Headline, outlet, date and address only; we do not get past paywalls. Method: coverage quality. Not in the score.
Social standing
- @ServiceNow (official account): 56,444 followers; 9 posts in the window, 20.9 average engagement.
- Brand chatter (counts toward N): 2,194 posts naming the company in 7 days, 2.9% share of voice among the peers. Sentiment of 25 sampled third-party posts (keyword-based): 1 positive, 22 neutral, 2 negative.
Most-engaged third-party posts
- @timoassi, 2026-10-12, 7 engagements: “5/6 ServiceNow $NOW The software big companies already run on. AI agents will work through it. https://t.co/BRPMCwW5TC”
- @texhnogatsby, 2026-10-17, 6 engagements: “Real versions: ServiceNow: signed credentials, kill switch, lands Q4. Okta: live since August, included in core SSO plans. Microsoft: Entra …”
- @CeylanKaya_SF, 2026-10-16, 4 engagements: “What happens when your workforce is part human, part agent? At the Stanford AI Assurance & Governance Summit, Amit Zavery, President, CP…”
BillMcDermott on X is a different person; not used. From X API v2 through the X connector (public reads, no login), read 19 Oct 2026. Windows: own posts 2026-09-19 to 2026-10-19 (posts returned by X search; may be incomplete where the search index is shorter); mentions 2026-10-12 08:00 UTC to 2026-10-19 07:04 UTC (X recent counts). LinkedIn: Not read yet: LinkedIn follower counts need a login. YouTube: Not read yet: no YouTube channel address held per company. Not in the score.
Awards evidence in the score
Awards evidence in the score
- Nods, Authority: The award-list check did not run for this read.
- Opinions, Authenticity: No review-based award list applies.
- The company’s own recognition pages: Not read for this score.
| Award list | How winners are picked | In the score | What the awarder’s page shows | Read on |
|---|---|---|---|---|
| CRN Partner Program Guide 5-Star, security vendors 2026 | application-based | Counts | Not found on the page read source | 19 Oct 2026 |
| CRN Partner Program Guide 5-Star, software vendors 2026 | application-based | Counts | Listed: “m-guide/ppg2026-details?c=154 ServiceNow Program Name: ServiceNow Partner Program Channel Chief: Michael Park, SVP” source | 19 Oct 2026 |
| CRN Partner Program Guide 5-Star, networking vendors 2026 | application-based | Counts | Not found on the page read source | 19 Oct 2026 |
| CRN Tech Innovator Awards 2026 | application-based | Counts | Not found on the page read source | 19 Oct 2026 |
| CRN Channel Chiefs 2026 | editorial selection | Not counted: an award for a person | Listed: “during his eight-year tenure. ServiceNow Michael Park SVP, Global Partnerships, Channels Park leads ServiceNow’s glob” source | 19 Oct 2026 |
| G2 Best Software Awards 2026 | review-based | Counts | Not found on the page read source | 19 Oct 2026 |
| ANA B2 Awards winners 2026 | entry-based | Counts | Not found on the page read source | 19 Oct 2026 |
| Stevie Awards for Sales & Customer Service winners 2026 | entry-based | Counts | Listed: “red Self-Service GOLD STEVIE® WINNER ServiceNow, Santa Clara, California, United States: AI Voice Input to” source | 19 Oct 2026 |
| CMI Content Marketing Awards winners 2026 | entry-based | Counts | Not found on the page read source | 19 Oct 2026 |
| SIIA CODiE Awards winners 2026 | entry-based | Counts | Not found on the page read source | 19 Oct 2026 |
A listing is read on the awarder’s own page and is not verified by a person, so it counts at most 1 of 5 for Authority (2 for Authenticity, review-based only). “Not found” may mean not seen: most programmes need an entry, and some pages are built by script. Not finding a company never lowers its score. How each programme works is on the awards page; the method is on the score page.
Facts by letter
Facts by letter
Taken from official pages and filings, each with its source and the date it was read. The full tables are on the evidence page.
- FOUND-F Findable (0 found, 2 not found)
- FOUND-O Opinions (0 found, 5 not found)
- FOUND-U Underdog Moves (0 found, 8 not found)
- FOUND-N Nods (8 found, 23 not found)
- FOUND-D Distinctions (0 found, 8 not found)
- DRONICS-D Digital demand (4 found, 5 not found)
- DRONICS-R Referrals and resellers (10 found, 9 not found)
- DRONICS-O Owned content (0 found, 9 not found)
- DRONICS-N Networks and alliances (4 found, 1 not found)
- DRONICS-I Influence (2 found, 7 not found)
- DRONICS-C Community (2 found, 3 not found)
- DRONICS-S Sales enablement (10 found, 9 not found)
- Filings context from SEC EDGAR (4)
What one answer engine said
What one answer engine said
Perplexity Sonar, asked category questions that do not name the company. One sample per question, at one time. A peer not named here was not named in this one answer; it is not a ranking and not a verified result. File: 2026-10-19-perplexity.json.
| Question | Named in the answer |
|---|---|
| What are the best endpoint security platforms for a mid-size company? Name up to 8 vendors. | no |
| Which vendors lead in zero trust and secure access service edge (SASE) for enterprises? Name up to 8. | no |
| What are the best identity and access management vendors for a growing SaaS company? Name up to 8. | no |
| Which vulnerability and exposure management tools should a security team shortlist? Name up to 8. | no |
| What are the leading cloud observability and monitoring platforms? Name up to 8. | no |
| Which cloud data platforms should a company consider for analytics? Name up to 8. | no |
| What are the best CRM and marketing automation platforms for B2B marketing teams? Name up to 8. | no |
| Which vendors lead in network security firewalls for enterprises? Name up to 8. | no |
| What are the best software team collaboration and work management tools? Name up to 8. | no |
| Which cloud platforms are best for startups and small development teams? Name up to 8. | no |
Named in 0 of 10 answers. Not every question is about this company’s category, so “no” is expected for most.
Freshness and gaps
Freshness and gaps
| Source group | Last refreshed | Stale after | State |
|---|---|---|---|
| Home page, robots.txt, llms.txt, sitemap, trust page and the FOUND machine checks | not found | 14 days | stale |
| Partner, marketplace, academy, events, community, analyst, customer and trust pages | not found | 14 days | stale |
| Winner and list pages of B2B and channel awards, checked for each company's name | 19 Oct 2026 | 60 days | fresh |
| SEC EDGAR filing list (10-K, 10-Q, 8-K, 20-F) | 21 Oct 2026 | 120 days | fresh |
| Marketing passages in the latest annual report, read again only when a new one is filed | 21 Oct 2026 | 120 days | fresh |
Sources we could not read at last attempt
- https://www.servicenow.com/: blocked_robots: robots.txt answered 403, so the site is treated as closed
- https://www.servicenow.com/company/analyst-reports.html: blocked_robots: robots.txt answered 403, so the site is treated as closed
- https://www.servicenow.com/partners/awards.html: blocked_robots: robots.txt answered 403, so the site is treated as closed
- https://www.servicenow.com/community: blocked_robots: robots.txt answered 403, so the site is treated as closed
- https://www.servicenow.com/customers.html: blocked_robots: robots.txt answered 403, so the site is treated as closed
- https://www.servicenow.com/events.html: blocked_robots: robots.txt answered 403, so the site is treated as closed
- https://www.servicenow.com/partners.html: blocked_robots: robots.txt answered 403, so the site is treated as closed
- https://www.servicenow.com/services/training-and-certification.html: blocked_robots: robots.txt answered 403, so the site is treated as closed
- https://www.servicenow.com/robots.txt: http_error: HTTP 403
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