Content worth citing · Underdog Moves
5 of 25 points now · up to +4 overall
Do this: Add the kinds of pages others cite that you do not have yet: a blog or newsroom, customer stories, a partners page, docs or an academy, events or a community page.
Why it moves the score: Content worth citing is worth 25 points of Underdog Moves: 5 points for each of the 5 kinds found on your site.
Now: 1 of 5 kinds found: blog or newsroom, customer stories, partners, academy or docs, events or community.
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
- Outlines for the kinds of pages others cite
- Customer story outline
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Tier-1 press · Nods
14.5 of 25 points now · up to +2 overall
Do this: Pitch one story with a real number in it (original data or a customer result) to a tier-1 business or technology outlet.
Why it moves the score: Stories in tier-1 outlets are worth 25 points of Nods, log-scaled, full at 10, so the first one counts the most.
Now: 3 stories in tier-1 outlets (full at 10).
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
- Press or analyst pitch, aimed at the outlets AI answers cite
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People talking about you · Opinions
5.9 of 10 points now · up to +1 overall
Do this: Give people something to repeat: original data, a customer result or a launch, shared where your buyers already talk.
Why it moves the score: Posts by others naming you in the last 7 days are worth 10 points of Opinions, log-scaled.
Now: 2,196 posts by others in 7 days (full at 300,000).
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
- Press or analyst pitch, aimed at the outlets AI answers cite
- Four-week posting plan
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Awards and lists · Nods
13.7 of 20 points now · up to +1 overall
Do this: Enter one credible award or list whose awarder publishes the winners on its own site (review-based badges such as G2 or Gartner Peer Insights need reviews first).
Why it moves the score: Awards and lists are worth 20 points of Nods, full at 5; a listing on the awarder’s own page counts fully.
Now: 3 awards or lists (the publisher’s own page 1, another third party 0.8, the company’s own page 0.6; full at 5).
Draft it for me
Draft: review and edit before you publish. Built from what we scanned, with each fact linked to where we read it; [square brackets] mark what only you know, and [needs proof] marks a claim you must back up before you publish it. Nothing is published or sent: you copy, edit and publish it yourself. We never write reviews or testimonials.
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