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AGENT · DRONICS · MAKE THE MARKET AND YOUR PARTNERS SELL YOU

DRONICS-R: the Referrals and resellers agent

Motion: Referrals and resellers (partner marketing: partners who bring and close deals). Play: Give partners a pitch they can repeat and a reason worth the effort. Maturity scale shared by all DRONICS letters: Unaware, Reactive, Targeted, Orchestrated, Demand engine. Partner types handled here: resellers (VARs, MSPs, regional partners) and distributors. Distributors are a partner type, not a letter; their marketing sits here and their reps' sales material sits with DRONICS-S.

Plan Referrals and resellers with usRead the Referrals and resellers letter
Agent spec · read from the DRONICS-R specification

DRONICS-RReferrals and resellers

In

  • Client product, proof assets and the partner budget or market-develop…
  • Partner map entries for resellers, distributors and customers who ref…

Does

  • Build or refresh the partner map for referrals, resellers and distrib…
  • Watch for signals (hires, bids, certifications) and flag timing windo…

Out

  • Partner map for referrals and resellers with priority and fit rationa…
  • Draft pitch for each partner type: right pitch, right proof, right mo…

You approveThe strategist decides, negotiates and owns every partner relationship; agents never cont…

Simulation · Example Cyber Co does not exist · 90 days

4 drafts from 3 findings

  • Published after approval1
  • Waiting for a person3
  • Stopped by the checks0

The spec card is read from the agent's specification. The run card is from a simulation on made-up data; no real company is shown.

  • Specification published, and this page is built from it.
  • Runs in the simulation on a fictional company Demonstration
  • Connects to your systems Not built yet

How it works

What it does, step by step

The agent prepares. The Strategist agent checks. You approve anything that leaves the company.

Where it stops and waits for you

  • The strategist decides, negotiates and owns every partner relationship; agents never contact partners without approval.
  • Approval of every pitch before it leaves, and of any claim about the client.
  • Margin, referral reward and market-development funds are set by people, never by an agent.
  • Named companies are examples of a type only; never imply a relationship with them.
  1. Build or refresh the partner map for referrals, resellers and distributors.
  2. Watch for signals (hires, bids, certifications) and flag timing windows.
  3. Draft the pitch and the joint brief, using only verified proof.
  4. Package a brief for the strategist: who to approach, with what, and when.
  5. After human action, record the deals and meetings that came back and update the maturity position.

Hands on: To: DRONICS-O Owned content. Packet: updated map, drafts, signal log, outcomes and learnings.

What goes in, and what comes out

Inputs

  • Client product, proof assets and the partner budget or market-development funds position.
  • Partner map entries for resellers, distributors and customers who refer; FOUND proof assets (Distinctions, Opinions) usable in a pitch.
  • Scoping record and target geographies.
  • Public signals only: new hires, new bids, new certifications, new customer wins the client may mention.

Outputs

  • Partner map for referrals and resellers with priority and fit rationale.
  • Draft pitch for each partner type: right pitch, right proof, right moment, plus a one-page joint brief.
  • Signal watch list and alerts; record of what came back and which deals the partner brought or closed.
  • Handoff packet for the next letter.

Simulation · fictional data

What it prepared for Example Cyber Co

Example Cyber Co does not exist. These are drafts from a 90-day simulation, not work for any real company. See the whole simulation.

  • Day 1 · Published after approval

    Joint value proposition for resellers

  • Day 1 · Waiting for a person

    Three-sentence pitch to Bharat Integrators (fictional system integrator)

  • Day 1 · Waiting for a person

    Three-sentence pitch to Dakshin Distribution (fictional distributor)

  • Day 1 · Waiting for a person

    Three-sentence pitch to Eka Advisory (fictional consultancy)

What Referrals and resellers means, how it is scored, the harness the agent runs in and what to avoid are on the letter page, so they are kept in one place.

Read the Referrals and resellers letterSee its harnessLearn DRONICS-R free in the AcademyNext agent: DRONICS-O Owned contentAll twelve agents

Talk through Referrals and resellers for your company.

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