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DRONICS-O: the Owned content agent

Motion: Owned content (guides, research and tools you publish; this motion feeds FOUND). Play: Publish what a buyer can use and check, in your own name, on your own site. Maturity scale shared by all DRONICS letters: Unaware, Reactive, Targeted, Orchestrated, Demand engine. Partner types: none are a letter here. Partners may co-publish or carry the content; that is handled with DRONICS-R, N and S.

Plan Owned content with usRead the Owned content letter
Agent spec · read from the DRONICS-O specification

DRONICS-OOwned content

In

  • Client profile, ICP, category terms and approved claims.
  • FOUND handoffs: Opinions and Distinctions evidence, and any gap the s…

Does

  • List the questions buyers ask and the answers the client can stand be…
  • Choose the few pieces worth making: a guide, a piece of research or a…

Out

  • Content plan: the few guides, research pieces or tools worth publishi…
  • Drafts marked `draft`, with every claim linked to a source or to the…

You approveA person approves every piece before it is published, and any claim about the client.

Simulation · Example Cyber Co does not exist · 90 days

7 drafts from 3 findings

  • Published after approval1
  • Waiting for a person0
  • Stopped by the checks6

The spec card is read from the agent's specification. The run card is from a simulation on made-up data; no real company is shown.

  • Specification published, and this page is built from it.
  • Runs in the simulation on a fictional company Demonstration
  • Connects to your systems Not built yet

How it works

What it does, step by step

The agent prepares. The Strategist agent checks. You approve anything that leaves the company.

Where it stops and waits for you

  • A person approves every piece before it is published, and any claim about the client.
  • Research is published only with its method and limits stated.
  • Named customers, quotes and figures appear only with written permission.
  • Named companies are examples of a type only; never imply a relationship with them.
  1. List the questions buyers ask and the answers the client can stand behind.
  2. Choose the few pieces worth making: a guide, a piece of research or a small tool.
  3. Draft each piece answer-first, with sources, a plain summary and a short list of questions and answers.
  4. Package a brief for the strategist: what to publish, where it goes, who reviews it.
  5. After human action, record what was published and what came back, and pass the piece to FOUND.

Hands on: To: DRONICS-N Networks and alliances. Packet: updated map, drafts, signal log, outcomes and learnings.

What goes in, and what comes out

Inputs

  • Client profile, ICP, category terms and approved claims.
  • FOUND handoffs: Opinions and Distinctions evidence, and any gap the strategist has flagged under Findable.
  • Questions buyers, partners and sales teams ask, as heard by the strategist.
  • Public sources only; no scraping of consumer AI interfaces.

Outputs

  • Content plan: the few guides, research pieces or tools worth publishing, each with the question it answers.
  • Drafts marked `draft`, with every claim linked to a source or to the client's own evidence.
  • Record of where each piece was published and what came back.
  • Handoff packet for the next letter, and published pieces offered to FOUND as evidence.

Simulation · fictional data

What it prepared for Example Cyber Co

Example Cyber Co does not exist. These are drafts from a 90-day simulation, not work for any real company. See the whole simulation.

  • Day 1 · Stopped by the checks

    Open guide, chapter 1: The speed problem

  • Day 1 · Stopped by the checks

    Open guide, chapter 2: Agents are new actors

  • Day 1 · Stopped by the checks

    Open guide, chapter 3: Who is the agent?

  • Day 1 · Stopped by the checks

    Open guide, chapter 4: What we let in

  • Day 1 · Stopped by the checks

    Open guide, chapter 5: The security team’s day

  • Day 1 · Stopped by the checks

    Open guide, chapter 6: What a buyer can do on Monday

What Owned content means, how it is scored, the harness the agent runs in and what to avoid are on the letter page, so they are kept in one place.

Read the Owned content letterSee its harnessLearn DRONICS-O free in the AcademyNext agent: DRONICS-N Networks and alliancesAll twelve agents

Talk through Owned content for your company.

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