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AGENT · DRONICS · MAKE THE MARKET AND YOUR PARTNERS SELL YOU

DRONICS-D: the Digital demand agent

Motion: Digital demand (search, paid and email for buyers who are already looking). Play: Be there, with a plain answer, when a buyer who is already looking searches. Maturity scale shared by all DRONICS letters: Unaware, Reactive, Targeted, Orchestrated, Demand engine. Partner types: none are a letter here. Distributors, resellers and other partners appear only where their own listings or campaigns carry search, paid or email reach (handled with DRONICS-R).

Plan Digital demand with usRead the Digital demand letter
Agent spec · read from the DRONICS-D specification

DRONICS-DDigital demand

In

  • Client product, ICP, category terms, approved claims and the budget t…
  • FOUND proof assets (Findable, Opinions, Distinctions) that can be use…

Does

  • Build or refresh the demand map: what a buyer who is already looking…
  • Check the client's own pages and listings against those questions and…

Out

  • Demand map: the questions and terms buyers use when they are already…
  • Drafts of search pages, ad copy and email sequences, marked `draft`,…

You approveThe strategist or CMO approves every page, advertisement and email before it goes out, an…

Simulation · Example Cyber Co does not exist · 90 days

2 drafts from 3 findings

  • Published after approval0
  • Waiting for a person2
  • Stopped by the checks0

The spec card is read from the agent's specification. The run card is from a simulation on made-up data; no real company is shown.

  • Specification published, and this page is built from it.
  • Runs in the simulation on a fictional company Demonstration
  • Connects to your systems Not built yet

How it works

What it does, step by step

The agent prepares. The Strategist agent checks. You approve anything that leaves the company.

Where it stops and waits for you

  • The strategist or CMO approves every page, advertisement and email before it goes out, and any claim about the client.
  • Paid spend is set and changed only by a person; agents never start or raise spend.
  • Email goes only to people the client has a right to write to; the strategist confirms the list and the opt-out.
  • Named companies are examples of a type only; never imply a relationship with them.
  1. Build or refresh the demand map: what a buyer who is already looking types, asks and compares.
  2. Check the client's own pages and listings against those questions and flag gaps.
  3. Draft search pages, ad copy and email sequences that answer the question first, using only verified proof.
  4. Package a brief for the strategist: what to publish or fund, where, and why.
  5. After human action, record enquiries and the buyer's own account of how they found us, and update the maturity position.

Hands on: To: DRONICS-R Referrals and resellers. Packet: updated map, drafts, signal log, outcomes and learnings.

What goes in, and what comes out

Inputs

  • Client product, ICP, category terms, approved claims and the budget the strategist has set for paid work.
  • FOUND proof assets (Findable, Opinions, Distinctions) that can be used in landing pages and ads.
  • Scoping record, target geographies and languages.
  • Public signals only: search terms and questions buyers use, competitor listings, the client's own site and email lists the client owns.

Outputs

  • Demand map: the questions and terms buyers use when they are already looking, with priority and fit rationale.
  • Drafts of search pages, ad copy and email sequences, marked `draft`, each tied to verified proof.
  • Weekly note on what came back: enquiries, replies, meetings, and how the buyer says they heard of us.
  • Handoff packet for the next letter.

Simulation · fictional data

What it prepared for Example Cyber Co

Example Cyber Co does not exist. These are drafts from a 90-day simulation, not work for any real company. See the whole simulation.

  • Day 1 · Waiting for a person

    One small email test to people who asked a question

  • Day 1 · Waiting for a person

    Proposal: a small paid-search test on the two most searched questions

What Digital demand means, how it is scored, the harness the agent runs in and what to avoid are on the letter page, so they are kept in one place.

Read the Digital demand letterSee its harnessLearn DRONICS-D free in the AcademyNext agent: DRONICS-R Referrals and resellersAll twelve agents

Talk through Digital demand for your company.

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