How did buyers find you this quarter?

THE EXAMPLE STORY

Example Company, 1 July to 30 September 2026

Example data, not a real company. Example Company is the same made-up software firm in Pune as on the CRM page. It sells payroll and attendance software. Every website named below ends in “.example”, so none is a real site.

• Google’s own total is 27,690 visits; 420 of them sit in rows we set aside and are not counted.
• The search terms below account for 68% of the site’s clicks from Google Search. Google keeps some searches private and may drop rows when grouping by search term, so the rest cannot be split.

Visits counted

27,270

Key events

388

Visits tied to a letter

74%

Visits from AI assistants

840

What the CMO could say to the board

• 27,270 visits reached the site in the period, and 388 key events were recorded.
• 41% of visits and 46% of key events came through Findable (FOUND-F): buyers who found us in search or in an AI answer. 840 of those visits came from AI assistants.
• The next largest was Digital demand (DRONICS-D), with 26% of visits and 25% of key events.
• 26% of visits have no clear letter, mostly direct visits and links from sites not on our agreed list. We show them as they are rather than guess.
• In Google Search, 43% of clicks came from people who did not type our name. For 5 searches seen often, we sit below the top three results; they are the first list for Owned content.

A key event is an action the company marks as key in Google Analytics, such as a demo request or a contact form. Each company sets its own.

Seven of the twelve letters can show up in analytics, and four of those only through sites the CMO has listed. The others, such as Underdog Moves or Sales enablement, shape visits that arrive under other channels. They are measured in other ways.

FINDABLE, FROM SEARCH CONSOLE

What buyers typed in Google Search

Searches for your own name show that people already know you. Searches without it show whether new buyers can find you. The harness keeps the two apart, using the names the CMO gives it.

Clicks from Google Search

8,940

Clicks from searches without your name

43%

Clicks the search terms account for

68%

Searches below the top three

5

This list is the brief for two agents. The Findable agent checks whether AI answers name the company for the same questions. The Owned content agent drafts a clearer answer page for each. A person approves and publishes. Nothing here says a page will move up; search results are Google’s to decide.

Search Console reads dates in Pacific Time, about twelve and a half hours behind India, so its quarter starts and ends a little later than the one in Google Analytics. Google also keeps some searches private, which is why the search terms do not add up to the site’s total.

What the agent was allowed to do

Every request goes through a permission check written in code, and every request is recorded, allowed or not. The record cannot be edited. In this example we added 3 requests that the rules must refuse, so you can see them refused.

{
  "dateRanges": [
    {
      "startDate": "2026-07-01",
      "endDate": "2026-09-30"
    }
  ],
  "dimensions": [
    {
      "name": "sessionDefaultChannelGroup"
    },
    {
      "name": "sessionSource"
    }
  ],
  "metrics": [
    {
      "name": "sessions"
    },
    {
      "name": "engagedSessions"
    },
    {
      "name": "keyEvents"
    }
  ],
  "metricAggregations": [
    "TOTAL"
  ],
  "orderBys": [
    {
      "metric": {
        "metricName": "sessions"
      },
      "desc": true
    }
  ],
  "limit": "10000"
}

{
  "startDate": "2026-07-01",
  "endDate": "2026-09-30",
  "dimensions": [],
  "type": "web",
  "rowLimit": 25000,
  "startRow": 0,
  "dataState": "final"
}
{
  "startDate": "2026-07-01",
  "endDate": "2026-09-30",
  "dimensions": [
    "query"
  ],
  "type": "web",
  "rowLimit": 25000,
  "startRow": 0,
  "dataState": "final"
}